Visit the American Red Cross of Central New Jersey web site -
   About Us  •  News  •  Giving  •  Events  •  Jobs  •  Volunteer  •  Courses  •  Programs  •  Safety Center  •  Contact Us

News > Press Releases

Thanks to Partnership, New Brunswick Public Schools Will Benefit
from Red Cross School Safety Initiative
Date: August 29, 2006
Contact: Diane Concannon, Public Relations Director 609.951.2116; (cell) 609.206.4043

(Pictured left to right) Kevin Sullivan, CEO of the American Red Cross of Central New Jersey, Shau-Wai Lam, President and CEO of DCH Auto Group, New Brunswick School District employees Aliana Washington and Rhonda Taha, New Brunswick HS student Jorge Ruiz, Superintendent of New Brunswick Public Schools Richard M. Kaplan and James B. Appleton, President of NJ CAR.

PRINCETON, NJ, August 29, 2006 – Each year, the New Jersey Department of Health reports the leading cause of death for young people between the ages of 1-24 is unintentional injury, and as many as 22% of girls and 39% of boys in organized sports are injured each season. One out of every 10 calls to local EMS is for an emergency involving a child.

A Press Conference was held today to formally announce an exciting partnership between the American Red Cross of Central New Jersey, New Brunswick Public Schools, DCH Auto Group and the New Jersey Coalition of Automotive Retailers (NJ CAR), which will bring Red Cross training programs to students in New Brunswick public schools.

The School Safety Initiative, which was successfully piloted in the Trenton Public Schools, trains students in life-saving skills such as CPR and First Aid. Training in these programs will be integrated into the schools’ current curriculum. Faculty will be trained as instructors, allowing the school to offer the program independently and students can receive the training year after year. The goal over the next two years will be to train more than 2,700 individuals in the skills needed to save lives.

“The American Red Cross is committed to saving lives. By providing children with safety programs at an early age we are better preparing them to respond to emergencies throughout their lives,” said Kevin Sullivan, CEO of the Central New Jersey chapter of the Red Cross.

Two American Red Cross programs will be offered. Basic Aid Training (BAT) introduces children in grades 3 through 5 to safety information and first aid procedures for breathing difficulties, bleeding, poisoning, burns, shock and other emergencies. Community First Aid and Safety trains individuals to overcome any reluctance to act in emergency situations and to recognize and care for life-threatening respiratory or cardiac emergencies in adults, infants and children. High school students will be certified in CPR and First Aid.

Funding for the initiative is being provided by DCH Auto Group, which has seventeen dealerships throughout New Jersey, and the New Jersey Coalition of Automotive Retailers.

“We are honored to be a partner with the American Red Cross, the New Brunswick Public Schools and the New Jersey Coalition of Automotive Retailers to launch The School Safety Initiative program for the New Brunswick School District.” said Shau-Wai Lam, President and CEO of DCH Auto Group. “By working together, our goal is to dramatically improve children’s safety from injury and other emergencies in this community. We look forward to achieving the same success as in Trenton and to the further extension of the program to other school districts,” added Mr. Lam.

About the American Red Cross of Central New Jersey
The American Red Cross of Central New Jersey is a non-governmental agency that serves the people of Mercer, Middlesex, Hunterdon and parts of Somerset counties. Led by volunteers, the Red Cross offers a broad array of vital services to our community in need. You can help too – Volunteer your time, make a monetary donation, donate blood, and/or take a CPR course. For more information on the programs and services of the Red Cross and to learn how you can get involved, visit or call 609-951-8550.

About DCH Auto Group
DCH is the largest auto group in New Jersey in terms of new vehicle sales and has 16 factory-franchised dealerships across the State: DCH Montclair Acura, DCH Academy Honda, DCH Kay Honda, DCH Paramus Honda, Essex BMW, DCH Audi, DCH VW, Saturn of Brunswick, Saturn of Eatontown, Saturn of Freehold, DCH Brunswick Toyota, DCH Freehold BMW, DCH Freehold Toyota, DCH Freehold Nissan, Montclair Lincoln-Mercury, Montclair Jaguar and Montclair Volvo. The group, with 35 dealerships in New Jersey, New York, Connecticut and California, has earned an unprecedented 30 J.D. Power and Associates Certified Retailer Awards for outstanding customer satisfaction during the new car purchase process in both 2004 and 2005. For further information, please visit

About The New Jersey Coalition of Automotive Retailers
The New Jersey Coalition of Automotive Retailers (NJ CAR) was founded in 1918 and is a non-profit organization serving more than 630 franchised new car and truck retailers throughout New Jersey. NJ CAR promotes the principals of commercial honor and integrity in the sale and service of motor vehicles. NJ CAR keeps its members informed on a variety of business matters, practices, trends, and legislation. The Coalition also works to ensure all members are educated regarding what is required to achieve regulatory compliance.


Together, we can save a life

707 Alexander Road, Suite 101, Princeton, NJ 08540-6311 . 609-951-8550 . Fax: 609-951-9787
Hunterdon Branch: 349 Route 31 South, Suite 501, Flemington, NJ 08822 . 908-782-4121 . Fax: 908-782-2864


Home  •  About Us  •  News  •  Giving  •  Events  •  Jobs  •  Volunteer  •  Courses  •  Programs  •  Safety Center  •  Contact Us  •  Site Map

American Red Cross of Central New Jersey
(609) 951-8550 • fax (609) 951-9787 • email:
©2003-2008 American Red Cross of Central New Jersey. All rights reserved.

site designed and developed
Set Now Solutions, LLC