Thanks to Partnership, New Brunswick Public
Schools Will Benefit
from Red Cross School Safety Initiative
August 29, 2006|
Public Relations Director 609.951.2116; (cell) 609.206.4043|
(Pictured left to right) Kevin Sullivan, CEO of the American
Red Cross of Central New Jersey, Shau-Wai Lam, President and CEO of
DCH Auto Group, New Brunswick School District employees Aliana
Washington and Rhonda Taha, New Brunswick HS student Jorge Ruiz,
Superintendent of New Brunswick Public Schools Richard M. Kaplan and
James B. Appleton, President of NJ CAR.
PRINCETON, NJ, August 29, 2006 – Each year, the New Jersey
Department of Health reports the leading cause of death for young people
between the ages of 1-24 is unintentional injury, and as many as 22% of
girls and 39% of boys in organized sports are injured each season. One
out of every 10 calls to local EMS is for an emergency involving a
A Press Conference was held today to formally announce an exciting
partnership between the American Red Cross of Central New Jersey, New
Brunswick Public Schools, DCH Auto Group and the New Jersey Coalition of
Automotive Retailers (NJ CAR), which will bring Red Cross training
programs to students in New Brunswick public schools.
The School Safety Initiative, which was successfully piloted in the
Trenton Public Schools, trains students in life-saving skills such as
CPR and First Aid. Training in these programs will be integrated into
the schools’ current curriculum. Faculty will be trained as instructors,
allowing the school to offer the program independently and students can
receive the training year after year. The goal over the next two years
will be to train more than 2,700 individuals in the skills needed to
“The American Red Cross is committed to saving lives. By providing
children with safety programs at an early age we are better preparing
them to respond to emergencies throughout their lives,” said Kevin
Sullivan, CEO of the Central New Jersey chapter of the Red Cross.
Two American Red Cross programs will be offered. Basic Aid Training
(BAT) introduces children in grades 3 through 5 to safety information
and first aid procedures for breathing difficulties, bleeding,
poisoning, burns, shock and other emergencies. Community First Aid and
Safety trains individuals to overcome any reluctance to act in emergency
situations and to recognize and care for life-threatening respiratory or
cardiac emergencies in adults, infants and children. High school
students will be certified in CPR and First Aid.
Funding for the initiative is being provided by DCH Auto Group, which
has seventeen dealerships throughout New Jersey, and the New Jersey
Coalition of Automotive Retailers.
“We are honored to be a partner with the American Red Cross, the New
Brunswick Public Schools and the New Jersey Coalition of Automotive
Retailers to launch The School Safety Initiative program for the New
Brunswick School District.” said Shau-Wai Lam, President and CEO of DCH
Auto Group. “By working together, our goal is to dramatically improve
children’s safety from injury and other emergencies in this community.
We look forward to achieving the same success as in Trenton and to the
further extension of the program to other school districts,” added Mr.
About the American Red Cross of Central New Jersey
The American Red Cross of Central New Jersey is a non-governmental
agency that serves the people of Mercer, Middlesex, Hunterdon and parts
of Somerset counties. Led by volunteers, the Red Cross offers a broad
array of vital services to our community in need. You can help too –
Volunteer your time, make a monetary donation, donate blood, and/or take
a CPR course. For more information on the programs and services of the
Red Cross and to learn how you can get involved, visit
www.njredcross.org or call 609-951-8550.
About DCH Auto Group
DCH is the largest auto group in New Jersey in terms of new vehicle
sales and has 16 factory-franchised dealerships across the State: DCH
Montclair Acura, DCH Academy Honda, DCH Kay Honda, DCH Paramus Honda,
Essex BMW, DCH Audi, DCH VW, Saturn of Brunswick, Saturn of Eatontown,
Saturn of Freehold, DCH Brunswick Toyota, DCH Freehold BMW, DCH Freehold
Toyota, DCH Freehold Nissan, Montclair Lincoln-Mercury, Montclair Jaguar
and Montclair Volvo. The group, with 35 dealerships in New Jersey, New
York, Connecticut and California, has earned an unprecedented 30 J.D.
Power and Associates Certified Retailer Awards for outstanding customer
satisfaction during the new car purchase process in both 2004 and 2005.
For further information, please visit www.dchauto.com.
About The New Jersey Coalition of Automotive Retailers
The New Jersey Coalition of Automotive Retailers (NJ CAR) was founded in
1918 and is a non-profit organization serving more than 630 franchised
new car and truck retailers throughout New Jersey. NJ CAR promotes the
principals of commercial honor and integrity in the sale and service of
motor vehicles. NJ CAR keeps its members informed on a variety of
business matters, practices, trends, and legislation. The Coalition also
works to ensure all members are educated regarding what is required to
achieve regulatory compliance.
Together, we can save a life
707 Alexander Road, Suite 101, Princeton, NJ 08540-6311 . 609-951-8550 .
Hunterdon Branch: 349 Route 31 South, Suite 501, Flemington, NJ 08822 .
908-782-4121 . Fax: 908-782-2864